Vehicle Tracking System – A Powerful Marketing Strategy for Niche Markets

Saturday June 10, 2017


Fleet businesses such as cab operators, tour operators, and delivery trucks installed with vehicle tracking systems  have always proven to be a good idea.

With the help of a tracking system  you can keep track of all your vehicles and know the whereabouts of your fleet vehicles by using GPS technology in real-time.

Let’s see how a vehicle tracking system becomes an important niche marketing strategy for your business.

Can Vehicle Tracking Really Improve the Fleet Efficiency

To begin with- there are two kinds of vehicle tracking system- active and passive tracking system. Active VTS help you to transmit and share data  constantly. While a passive VTS performs similar tasks and transfer data systematically.

Using the modern tracking system, you will be able to monitor fleets, know the  stopping time of each vehicle, and get valuable suggestions on improving the fleet efficiency.

Another merit is that, without asking a third person, you and your entire team members can monitor and obtain real-time information about vehicle fleets.

Thus resulting in a remarkable increase in profit of your business. Here are certain useful data that can be received from the modern tracking system for making the right decision in your business:

1. Route statistics

2. Vehicle speed

3. Route efficiency

4. Fuel management

5. Inside view of a vehicle

6. Voice chat facility

Benefits That Adds Value to Your Business

1. Discreet monitoring and feedback

By careful monitoring via a tracking system, you can keep track of the vehicle stops in a particular day, breaks taken by fleet drivers, and monitor the  route diversion.

With  this system, you can easily track the time wasted by each employee, and thereby, increase productivity to a large extent.

2. Paperless operation

With the introduction of a GPS vehicle tracking system, there is no need to prepare intricate report for every vehicle trip. The reports from a system is more accurate and credible than that of a manual record.

3. Fuel efficiency checks

Once a VTS is installed,  Speed and fuel efficiency of the vehicles can be monitored effectively and extensively. Hence, you can cut down a fair amount from the hefty monthly fuel expense.

4. Decrease phone bills

When a tracker is attached to your vehicle, there is no question of making phone calls to know the whereabouts of your fleet.

You can avail the help of VTS and can see where your vehicle is in real time. Thus the money spend on the calls and other methods of vehicle tracking can be put to another use.

5. Automatic Scheduling

Using the modern trackers, you can pre schedule your vehicle service and conduct vehicle maintenance without any failure. This helps you to  cut down  unnecessary vehicle repair costs by planning vehicle maintenance automatically at the right time.

6. Value added software integration

Integration with third party software can be advantageous to your business. This is because every fleet operation such as order taking, invoicing, delivery management, etc. can be easily done using single software.

7. Easy calculation of ROI

Using the tracking software, you can calculate the ROI accurately and easily, on the basis of employee details, fuel cost, number of vehicles you own, working days, hourly wages, etc. Thus, you can save a large amount of money for your business.

List of Reports Procured via a Tracking System

1. Fleet schedule reports

2. Vehicle speed reports

3. Geo-fencing reports

4. Vehicle stoppage reports

5. Route diversion reports

6. Vehicle maintenance reports

7. Emergency notifications and alerts

With the effective use of a GPS tracking system and  the reports obtained from it, you will be able to take better decision and increase the value of your business.

Due to this particular feature, the tracking system is accepted in various specialized areas like educational institutions, tourism, hospitals, logistics, armed forces, etc.

Hence, it will be wise for you to install a vehicle tracking system,  if your ultimate goal is to have a successful business

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